Nokia today issued an official statement regarding its plans to make and sell mobile phones again. According to Nokia Technologies spokesman Robert Morlino,Nokia aim to re-enter the smartphone business, but, if that happens, Nokia will not be producing devices itself.
The Nokia that exists today remains focused on the connected world, through mobile network infrastructure, location & mapping services, and technology development & licensing. Nokia sold its Devices and Services business to Microsoft, it also gave up it’s ability to “manufacturing, marketing, and channel distribution capabilities” needed to develop and sell mobile phones. Thus, Nokia believes that “the right path back to mobile phones” is via a brand-licensing model. More exactly, Nokia is now looking for “a world-class partner” that should take care of manufacturing, selling, and marketing Nokia-branded handsets, while also providing customer support. In this partnership, Nokia would be responsible for “guiding the design and technology differentiation” of products.
According to Nokia, we will definitely not see any new Nokia-branded phones being released before the fourth quarter of 2016 (this being part of the agreement with Microsoft). Of course, until then, the company can certainly start designing handsets.
Nokia is already using the brand-licensing model for the well-received N1 Android tablet, which is manufactured and sold with the help of Foxconn.
So Nokia is indeed planning a comeback. Well, we’re looking forward to seeing what can come out of this.
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